Projects
Dear Joe
Papers, envelopes, and coffee.
Dear Joe is the first letter-writing café in the Philippines.
The perfect place to write a letter to someone special, friends, family or even to yourself while taking a sip of your favorite drink.
With these in mind, I created the brand's in-store collaterals, product packaging, digital and print menus, as well as supporting materials such as post cards, stamps, and letters.
Coffee Project Website
The pandemic accelerated the stream of establishments to gear towards more digital solutions for customers. Convenience is a key factor that drives customers towards e-commerce rather than dining in. That is where online ordering comes into play.
We created the e-commerce platform of Coffee Project to fulfill the needs of customers in this digital age. This enabled the brand to reach more people by offering delivery and pick up options through the site and caters to all 54 branches nationwide.
Get All Website
Get All is an express, same day delivery service that connects people and businesses in key cities inside and outside Metro Manila.
I focused on the the brand's dominant color, purple. The website aims to connect and communicate with the public by highlighting Get All's various services, app, and through frequent blog releases.
Other than the design, I also optimized the website using SEO best practices, keyword research, backlinking analysis, maintained its site health, and fixed errors that occur using SEMRush & Google Analytics as the main monitoring tools.
Video Content
In addition to our digital efforts, the brand wanted to include video series that can touch the different emotions that we have.
Aside from using Youtube for long-form videos, we cross-posted our Tiktok Video Content to Youtube shorts. These include timely dance challenges, hacks, and other types of content targeted to a younger audience.
Viral Marketing
There's no doubt, social media platforms have become dominant over the past years. People consume different types of media everyday, and one of those is memes.
With the brand having a friendly tone of voice, we incorporated fun and timely memes that increased engagement across platforms.
